What Are Websites Made Of? (Infographic)
How a Web Design Goes Straight to Hell
When the design of the website became sucks, a very funny cartoon dialogue between the designer and the client. This will make you lough. Click on picture the link
How to Build an Authority Website
There is not a fast way to website stardom, only strategic planning, long hours, and time. Some of the most popular websites today became popular because they realized the following:
"Building websites for search engine algorithms, and the whim of their companies is not a viable business model, websites should be built for people."
Website Authority Factors
-Quality Content
One of the most important factors in establishing an authoritative site, and one that is mostly overlooked, is quality content. Quality content is content that is unique and written for your visitors not the search engines. It can be text, videos, images, pdfs, or other formats. It provides value in an entertaining or educational way while bringing in natural links from visitors. By creating or allowing others to create excellent content, you build trust, reputation, inbound links and search engine rankings.
-Quality Backlinks
If “Content is King” then quality links from trusted sources are queen.
-User Generated Content
The web has grown into medium for interaction, collaboration and the sharing of ideas and knowledge. Open up your website for comments, questions and other forms of communication channels. Forums, wikis, and other user generated content will allow visitors to become participants rather than spectators. A wider base of content providers opens channels for more areas of knowledge that can be covered.
-Website Age
Search Engines favor aged/established sites. Consistency in content production and natural links over time will lead to higher rankings.
Important Note:
Authority sites are not made by manipulating the search engine algorithms, but are a result of the natural process of quality content, time, and more content.
Authority Sites
Authority sites
Authority sites (or authority site status) is what
you are interested in if you are in the hunt for top position
on the search engines. In search engine optimization (SEO) terms,
authority sites make your job 10 times easier than a website
that has not already achieved this status.
Some websites are already authority sites, but since they have not undergone search engine optimization (SEO) they are not recognized by the search engines as such. Other websites either lack content or lack the links to be considered authority sites.
On most search engines, for the highly competitive, high traffic keywords, you will notice that generally the top 10 results are loaded with authority sites. There are some exceptions of course, but in general the search engines smile favorably upon the websites they define as authority sites and reward these sites with top rankings.
What makes an authority site?
Authority sites generally have more content and more pages than other sites. The search engines feed on content-rich websites and those with many pages and much content per page will do better when going head-to-head with a smaller site.
In addition, links from other authority sites to your site will help establish your site as an authority site as well. Search engines generally give more weight to the incoming links from authority sites as long as their main keyword is the same as your own.
How do you establish your site as an authority site?
First, add more pages to your site.
Second, add more content to those pages.
Third, find some authority link partners willing to link to your site. Sounds simple, doesn't it?
Before adding more pages to the website, most likely some research will have to be conducted. Get some ideas by checking out what the competition is doing and how they are doing it. You may come up with some good ideas as to why they are beating you in the search engine rankings and you may take corrective action.
Once you know what pages to add, you will either need to write some content, delegate this task to someone else, or hire a copywriter to do this for you. If you already know how to write content-rich, keyword-rich text, then you can take this task on with very little expense. If this is not your strength, then you may delegate this task or hire someone else to do it. There are even places online for article exchanges where you can pick up content by simply linking back to the author's site.
Once you have more pages with more content, you will need to solicit other authority sites to becoming link partners with you. This can be accomplished through email. Some will and some will not answer your requests and of those who answer some will and some will not link to you. The more content and better design of your website, however, the more likely others will want to link to you.
Once your site has more pages, more content and more high-ranking link partners, you will want to make sure your pages are optimized for the search engines properly.
After all of these steps have been taken, then it is time to submit your website to the major search engines and directories once again so that they may re-index the website and move your site higher up in the rankings.
Some websites are already authority sites, but since they have not undergone search engine optimization (SEO) they are not recognized by the search engines as such. Other websites either lack content or lack the links to be considered authority sites.
On most search engines, for the highly competitive, high traffic keywords, you will notice that generally the top 10 results are loaded with authority sites. There are some exceptions of course, but in general the search engines smile favorably upon the websites they define as authority sites and reward these sites with top rankings.
What makes an authority site?
Authority sites generally have more content and more pages than other sites. The search engines feed on content-rich websites and those with many pages and much content per page will do better when going head-to-head with a smaller site.
In addition, links from other authority sites to your site will help establish your site as an authority site as well. Search engines generally give more weight to the incoming links from authority sites as long as their main keyword is the same as your own.
How do you establish your site as an authority site?
First, add more pages to your site.
Second, add more content to those pages.
Third, find some authority link partners willing to link to your site. Sounds simple, doesn't it?
Before adding more pages to the website, most likely some research will have to be conducted. Get some ideas by checking out what the competition is doing and how they are doing it. You may come up with some good ideas as to why they are beating you in the search engine rankings and you may take corrective action.
Once you know what pages to add, you will either need to write some content, delegate this task to someone else, or hire a copywriter to do this for you. If you already know how to write content-rich, keyword-rich text, then you can take this task on with very little expense. If this is not your strength, then you may delegate this task or hire someone else to do it. There are even places online for article exchanges where you can pick up content by simply linking back to the author's site.
Once you have more pages with more content, you will need to solicit other authority sites to becoming link partners with you. This can be accomplished through email. Some will and some will not answer your requests and of those who answer some will and some will not link to you. The more content and better design of your website, however, the more likely others will want to link to you.
Once your site has more pages, more content and more high-ranking link partners, you will want to make sure your pages are optimized for the search engines properly.
After all of these steps have been taken, then it is time to submit your website to the major search engines and directories once again so that they may re-index the website and move your site higher up in the rankings.
Web Hosting
Deciding where you're going to host your Web site is almost more important than deciding what HTML editor to use to build your site. But there are so many different types of Web hosting options, it can be overwhelming making the choice. If you know what the different types of hosting options are, you can make a more informed choice about what you need.
Free Web Hosting
Free Web hosting is free. Many free hosting providers support the hosting costs through advertising added automatically to Web pages through pop-ups, frames, and scripts. Free Web hosting is typically limited in some way compared to paid hosting. For example, you may not get as much space, bandwidth, or software.
Free Web hosting can be done through a hosting service like Google Sites or through your ISP. There are many free Web hosts to choose from.
Some things to look for in a standard Web hosting package:
Standard Web hosting is good for most businesses and personal sites that are behind a domain name. Paying for the service gives you more features and security than a free service, and you can find standard Web hosts for as little as $1 per month or less.
Technically, unless you're paying for a "dedicated" connection or colocation, your Web site is almost certainly stored on a shared server. But, in the hosting business, most companies refer to "Shared" and "Virtual" hosting as a form of dedicated hosting where the site is on a server machine with only 1 or 2 other Web sites.
Dedicated Web hosting is good for businesses that need more space or more control over the Web site. When you're on a machine that isn't being used by any other Web site, you know what is happening on the machine - standard hosts run the risk of having one site get hacked which provides access to all the other sites on that server.
Colocation comes in two flavors: managed and unmanaged. With managed colocation, you pay for the server space and a team from your hosting company to manage your server for you. This is great for companies that want the control of colocation but don't have an IT department to manage the server. Unmanaged is where you handle all the administration and management of the server yourself, including software updates, the Web server, and the site itself.
Colocation is perfect for companies who want something unusual in their Web software configuration or need the extra security that total control provides.
Many hosting providers will authorize your domains to use their SSL certificates for an additional fee. Ecommerce hosting often includes shopping carts and other additional features useful to online stores. Ecommerce hosting is important for any business selling goods on the Web.
Free Web Hosting
Free Web hosting is free. Many free hosting providers support the hosting costs through advertising added automatically to Web pages through pop-ups, frames, and scripts. Free Web hosting is typically limited in some way compared to paid hosting. For example, you may not get as much space, bandwidth, or software.
Free Web hosting can be done through a hosting service like Google Sites or through your ISP. There are many free Web hosts to choose from.
Standard Web Hosting
This is the most common form of paid Web hosting. You pay for a specific amount of server space on a Web hosting system, and they provide you with high-speed servers, software, and other amenities. Most standard Web hosting providers use a shared system where you are granted say 5GB of space on a 100GB server. Your files are hosted there along with 15-20 other Web sites. You may or may not have your own domain name. Some things to look for in a standard Web hosting package:
- Bandwidth charges - if you expect your site to get a lot of page views, make sure that there aren't limits or extra charges.
- Server software - most paid hosting services offer some types of software for you to use including CGI, PHP, and Weblogs.
- Administrative access - some hosts provide you with a Web-based console, and others allow you to telnet in to the server. Both work fine, but make sure if you want one style in particular that your host provides it.
- Operating system - the OS your Web site is on can affect what software can run.
Standard Web hosting is good for most businesses and personal sites that are behind a domain name. Paying for the service gives you more features and security than a free service, and you can find standard Web hosts for as little as $1 per month or less.
Dedicated, Virtual, and Shared Hosting
Dedicated Web hosting is where you get your own server machine for your site's exclusive use. In most dedicated hosting situations, the site owner will get root access to the server to make changes and control the site, but that depends upon the host. Some hosts provide an admin console or access through their helpdesk technicians. Technically, unless you're paying for a "dedicated" connection or colocation, your Web site is almost certainly stored on a shared server. But, in the hosting business, most companies refer to "Shared" and "Virtual" hosting as a form of dedicated hosting where the site is on a server machine with only 1 or 2 other Web sites.
Dedicated Web hosting is good for businesses that need more space or more control over the Web site. When you're on a machine that isn't being used by any other Web site, you know what is happening on the machine - standard hosts run the risk of having one site get hacked which provides access to all the other sites on that server.
Colocation
Colocation is the next step up from dedicated hosting. It is just like dedicated where the server machine is dedicated to your site's exclusive use. But in this case, you own the hardware - not the hosting company. Instead, what you are renting is the physical space in their facility and the high-speed Internet connection. Colocation comes in two flavors: managed and unmanaged. With managed colocation, you pay for the server space and a team from your hosting company to manage your server for you. This is great for companies that want the control of colocation but don't have an IT department to manage the server. Unmanaged is where you handle all the administration and management of the server yourself, including software updates, the Web server, and the site itself.
Colocation is perfect for companies who want something unusual in their Web software configuration or need the extra security that total control provides.
E-commerce Web Hosting
E-commerce Web hosting can be any of the above types of Web hosting, but it adds in another dimension: SSL or secure socket layer. If you're going to sell something on the Web you'll need to have a secure server to protect your customers. Many hosting providers will authorize your domains to use their SSL certificates for an additional fee. Ecommerce hosting often includes shopping carts and other additional features useful to online stores. Ecommerce hosting is important for any business selling goods on the Web.
Other Web Hosting Alternatives
There are a couple of other Web hosting alternatives that you might come across:- Reseller Web Hosting - this is for companies that wish to set up Web hosting businesses of their own.
- Clustered Web Hosting - multiple servers hosting the same content that are then load-balanced to provide better access. This is for companies that have extremely popular sites.
- File and Image Hosting - some hosting services offer file and image storage, but not Web sites. These are great for file access and image storage, but you can't put a Web site up on them.
- Weblog Hosting - Many companies offer Weblogs and blog hosting rather than a Web site specifically. These are typically less expensive than Standard Web hosting, but you're limited to a Web site that can be built with their blog software.
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